How many times have you walked into Walmart and thought to yourself “It’s not going to be cheaper anywhere else”? We know from another post that everything isn’t actually cheaper in Wal-Mart, but they make us think this way through a 600 million dollar advertising budget. Walmart ideally wants their customers to cross-purchase, so those who buy only food, buy clothes and electronics as-well.
What are your customers saying about you? It’s likely you don’t have a 600 million dollar advertising budget to grow your business and you may not even have a $5000 advertising budget – so what can you do?
Figure out what you want to be known for. Do you want people to say “You will find no better key lime pie anywhere in the city” to their peers. Or do you want them to say “that business has so much personality and life – I enjoy shopping there”.
Be unique. For $5000 I can think of a number of ways a business ranging from restaurants to chiropractor clinics can spread their realm of influence. Will it be time consuming? Yes. Will it be worth it? Definitely.
Lastly – make sure you have a good story.
Get out there and find out what your customers are saying about you. If you don’t like it – then make a genuine commitment to change it.