Tuesday, August 2, 2011

What are you doing differently

One of the people I look up to in the marketing world is Seth Godin. He talks the talk, walks the walk and leads by example.

If you have the chance – take a moment and listen to him speak in the video below. He challenges the current framework of organizations and says a shift needs to happen, where marketers should be in charge of product creation and that they shouldn’t be afraid of saying a product isn’t good enough.