Wednesday, August 10, 2011

Business games.

Video games are unanimous on every system: computer, console, phone and ipod. The phrase “Kids playing” makes us think of children playing video games just as it would bring soccer to mind.

Video games creators understand what drives consumer activity. Video games like Starcraft 2 and Battlefield 3 have entire leagues dedicated to them. Video game producers facilitate consumer zeal by offering weekly updates supported by ranking systems, achievements and medals. They build games to promote user generated content.

I believe in order to cater to the era of digital natives – companies need to understand and borrow ideas from video game developers. Foursquare has already done it with achievements and medals, facilitating any forward thinking restaurant owner. I believe restaurants, supermarkets and all small businesses can all borrow ideas from video games in order to drive consumer addiction – with or without platforms like foursquare. But once you start down this path – you can never falter, consumers will get bored.

Question of the day: Do you know of any companies that use achievements to drive consumers to them?