“People don’t buy what you do they buy why you do it” Simon Sinek
Ever hear someone say “When you buy an apple computer your buying into a new lifestyle” For Apple they never say it’s about the money and they never say we can bring you a new lifestyle changing product at a considerable price. Rather they make us believe. They make us believe in what they believe. They tell us they’re different, for people who like to challenge the staus quo, people who are innovators, people who are at the forefront of style.
Apple’s mission statement and vision is “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
The statement is clear, they are not saying they are the best but that they will be committed in trying to create the best experience through new innovative applications. They want to create an experience, they want people to believe in innovation and challenge the status quo.
Here is the introduction of the first Apple Macintosh, We’re being made to believe, and I get shivers down my spine when I watch this.
Apple is able to inspire us while other companies are not. Why? Sinek says and I agree with him, “they know what they do and why they do it”, “people believe what they believe.”
On August 28th, 1963 Martin Luther King Jr gave his famous I have a dream speech. Yes he was a great orator but the 260,000 people that attended his talk showed up for themselves, for what they believed. They took King’s dream and made it their own.
Great leaders make you believe in what they believe. Who have a vision of why the status quo needs to change. How can you share you vision from the inside out?