Tuesday, July 26, 2011

Risk being different.

One shoe company released their latest in a series of Kenny Powers advertising campaigns – the latest in the pursuit of going viral. It’s vulgar, hilarious and in my opinion advertising genius.

This commercial might not speak to everyone – but it succeeds in every way they wanted it to. It went viral and has over 500,000 views since being released July 11th – it’s given all their other commercials a huge increase in views. The media and blogging community has started talking about it – they’ve created so much buzz and publicity I cannot wait to see their quarterly revenues. K-Swiss has positioned itself as a cool shoe company for the younger generation and with all eyes on them, they just need to follow up to make big things happen.

Take risks like K-Swiss and sooner or later you will strike gold.