Giving an empty canvas as a gift is simple, but it’s also infinitely imaginative. The canvas can become whatever the artist desires whether it be a bird flying over an ocean landscape or an old man sitting in central park. What’s important to know is that the delivery of the story is fixed. You can control how the gift is received. You can create what it represents.
This is important because a product can mean something different to everyone that buys it. However, one thing is controllable – the story. Choose your story carefully, craft it diligently, it’s you’re edge.